Hate Selling? Here's How to Get More Clients (Without the Cringe)
Jul 22, 2025
How to Find More Clients Without Feeling Salesy
Let’s have a little real talk.
Trying to sell your services as a wellness business owner can feel like the absolute worst.
You know you’ve got something amazing to offer but the minute you have to talk about it, you freeze.
You don’t want to sound desperate.
You don’t want to be pushy.
And you definitely don’t want to feel like you're doing some awkward pitch on LinkedIn with jazz hands.
Here’s the truth:
Selling doesn’t have to feel cringey.
It can actually feel good.
Natural.
Even… easy.
You just need a better approach one that works for you, not against you.
Let me walk you through 5 simple shifts that’ll help you find more clients without feeling like you’ve morphed into a door-to-door sales rep.
1. Shift Your Mindset: Selling = Helping
Let’s ditch the idea that selling is “convincing” people to buy something.
It’s not.
Selling (in the right way) is serving.
You’re offering a solution to a real problem your people have and doing it in a way that feels human, not hypey.
That’s not pushy. That’s powerful.
2. Get Clear on Who You’re Actually Talking To
You know that feeling when you post something, and it lands… flat?
It’s usually because you’re speaking to everyone which means no one feels like you’re talking directly to them.
Get clear on your ideal client:
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What’s keeping her up at night?
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Where’s she hanging out?
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What’s she struggling with right now?
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How can you help her today — not someday?
When you’ve got this clarity, creating content becomes so much easier — and way more effective.
3. Share Your Story (The Real Bits)
People buy from people.
They want to know the person behind the offer not just the shiny logo or perfectly posed pics.
Be honest. Be warm. Be you.
Share what you’ve learned, what you’ve messed up, and why you do what you do.
The more human you are?
The more connection you’ll build and connection leads to clients.
4. Use Referrals Like a Pro
If you’ve worked with people who loved you (and let’s be honest, of course they did)… ask for a referral.
A personal recommendation goes further than any fancy funnel.
A simple message like:
“I’ve got space coming up if you know someone who’d love support like this, feel free to send them my way ❤️”
Easy. Kind. Effective.
You can even sweeten it with a thank-you gift or small discount if that feels good to you.
5. Lead with Value
This is the golden rule.
Give first. Ask later.
That could be a free tip, a quick insight, a mini training, or just something helpful that makes your audience think,
“Wow, she gets me.”
When you do that consistently, selling doesn’t feel awkward — it feels like the next right step
.Need Help Putting All This into Action (Without the Faff)?
Listen, if you’re nodding along thinking,
“Yes, Michelle… I know all this but I’m still not booking the clients I want…”
Then let me make it super easy.
🎉 I’ve just released a brand new training called Booked Without the BS.
It’s for wellness business owners who want to start booking dream clients again without burnout, tech stress or being glued to Instagram.
Here’s what you get for just £27:
✅ 50-min power-packed training (watch in your dressing gown or hiding from the kids)
✅ 30-Day Content Plan that takes the guesswork out of what to say
✅ Networking + Referrals Cheat Sheet
✅ Time + Energy Management Guide
✅ Mini Goal-Setting Workbook
✨ Total value = £235.
🎁 Your price = £27 (yep, really).
📲 Plus grab it today and you’ll get access to a private summer WhatsApp group with me and other brilliant women until the kids go back.
We’ll keep each other motivated, accountable, and sane.
👉 Grab your spot here: [Insert your link]
Because finding clients shouldn’t feel hard and you don’t need to change your logo or start dancing on Reels to get booked.
You just need a clear, doable plan that works for real life.
And that’s exactly what this gives you. 💛