Women Entrepreneurs Blog: Strategies & Support

The Role of Gratitude in Business

Nov 09, 2025
Michelle Reade Coaching

The Role of Gratitude in Business Success

Lately, gratitude has been showing up for me in the simplest, most unexpected moments  the kind that stop you for a second and remind you to breathe. And funnily enough, one of those moments happened on a slow Sunday autumn walk with Dan and Fudge.

Picture this: crisp air, the kind that wakes you up without needing a coffee; golden leaves everywhere like nature’s confetti; Fudge trotting through piles of them as if she’s auditioning for his own autumn advert. We weren’t rushing. No big plans. Just wandering, chatting, laughing, and trying to stop Fudge from eating every single conker in sight.

It was one of those perfectly ordinary yet completely perfect moments  and it really hit me how much gratitude shapes the way we move through life and business.

Here’s what that autumn stroll reminded me:

1. Gratitude shifts your perspective

Just like that refreshing chill in the air, gratitude has a way of clearing your head.
It helps you notice what is working instead of spiralling about what isn’t.
Sometimes it’s as tiny as appreciating five quiet minutes with a cuppa in the morning  and suddenly the day doesn’t feel quite so heavy.

2. Gratitude deepens relationships

As we wandered through the leaves, I was reminded how much I treasure the people in my world.
And business relationships work the same way they grow through care, attention, and genuine appreciation.
A thoughtful message, a quick voice note, a simple “thank you for being in my corner”… It strengthens the connection every time.

3. Gratitude nurtures a positive business culture

Teams, clients, communities  they all thrive when appreciation is part of the everyday rhythm.
Celebrating the small wins, acknowledging effort, sharing meaningful feedback… it creates an atmosphere people want to be part of.
It’s that warm, cosy, welcoming energy  like stepping into a home that smells of cinnamon.

4. Gratitude makes the client experience unforgettable

Think of how you feel when a business genuinely values you it’s like finding a forgotten chocolate in your coat pocket from last winter. Unexpected joy.
A personal touch, a thank-you gift, a small gesture… it tells your clients they’re not just another number.
It turns customers into loyal supporters and supporters into ambassadors.

5. Gratitude inspires generosity

When you feel thankful for what you have, you naturally want to give more whether that’s time, kindness, support, or resources.
That generosity ripples outwards, lifting communities and creating a business that feels grounded, ethical, and human.

As I stood there watching Fudge absolutely launching herself into a pile of leaves, I realised: gratitude isn’t just a nice idea  it’s a business strategy.
It keeps you grounded.
It keeps you connected.
It keeps you aligned with the kind of leader you want to be.

So take a moment today  right now  to ask yourself:
What am I grateful for today? What tiny thing is supporting me? What’s bringing me joy?

Let those little moments anchor you.
Let gratitude be part of the way you work, lead, and grow.

With love,
Michelle 🤍