Women Entrepreneurs Blog: Strategies & Support

Why Connection and belonging matter more than any other strategy

Feb 08, 2026
Michelle Reade Dorset Business Coach

There’s a moment that happens at every event I host here in Dorset

It usually arrives within the first half hour.

A woman looks around the room and you can see it land.

Relief.

She realises she isn’t the only one finding business heavy sometimes.

She isn’t the only one juggling clients, family and a never-ending to-do list.

She isn’t the only one wondering if she should be further ahead.

And that’s when things begin to shift.

Because before strategy works, before marketing works, before confidence grows, we need to feel like we belong.

Not judged.

Not compared.

Not sold to.

Welcomed.

 

 

The problem many midlife women in business face

As a business coach working with women across Dorset, I see this every day.

Brilliant, capable women trying to build sustainable businesses while quietly doubting themselves.

They attend events and leave with notebooks full of information but still feel alone.

They hear big promises but don’t feel any safer making decisions.

They go home more overwhelmed than when they arrived.

Information isn’t the issue.

Belonging is.

What changes when you feel you’re in the right room

 

When a space feels kind, your shoulders drop.

When conversations are honest, your guard comes down.

When nobody expects you to perform, you can finally think clearly.

Clarity leads to better decisions.

Better decisions lead to momentum.

Momentum leads to growth.

I’ve watched women find collaborators, gain clients, raise prices, launch ideas and finally trust themselves, not because someone hyped them up, but because they felt supported.

Connection creates courage.

 

Why I build events differently in Dorset

 

Whether it’s a networking evening or a larger business event, my focus is always the same.

Create a room where women can:

  • arrive exactly as they are
  • have real conversations
  • think about their strategy
  • stop firefighting for a few hours
  • leave feeling lighter and clearer

This is especially powerful for midlife entrepreneurs who often carry responsibility for everyone else.

They rarely get space held for them.

Connection is a growth strategy

When you feel supported, you move faster.

When you feel understood, you make braver choices.

When you know you’re not alone, business becomes sustainable again.

That’s why community sits at the heart of my work as a Dorset business coach for women.

 

Because success without belonging feels empty.

 

If you’re craving this, it’s probably for you

You might be looking for:

  • women in business events in Dorset
  • networking that doesn’t feel awkward
  • support as a female entrepreneur
  • a business coach who understands midlife pressures
  • community, not competition

If so, trust the nudge.

There is a seat in the room for you.

 

Our next event is Thursday 30th April at The Royal Bath Hotel Bournemouth. Click here for information Here