FOR FRANCHISORS & HEAD OFFICE TEAMS
Your best franchisees are quietly checking out.
Not the strugglers. Everyone spots those. The strong ones. The owners who used to push, ask questions and chase the next level.
I help franchise networks spot them early and bring them back, before "fine" turns into a resale.
THE SILENT EXIT
Still trading. Still paying royalties. No longer growing.
They turn up to conference. They smile on Zoom. They tell everyone they're getting on with it. They're compliant, and they're coasting.
Behind the scenes, the business has outgrown the way they lead it. They're tired, they've lost confidence, and they've quietly stopped chasing the next stage.
Most networks over-support the owners who shout loudest and miss the ones who've gone quiet. By the time it shows in your numbers, you're usually talking about a resale. And by then, it's expensive.
Most of these owners don't need replacing. They need the right support at the right time.
WHY ME
I've sat in every seat in franchising.
The franchisee. I launched my first franchise on an army base in Germany, rebuilt it with every posting, then built and ran three franchises in Wales from scratch.
The field and head office. I spent 17 years in franchise development, supporting more than 1,000 owners across networks including Slimming World and GoodOaks Homecare, and leading at head office level.
The coach. Today I work with owners and networks to turn operators into leaders.
I speak franchisor and franchisee fluently. Your owners will tell me things they'd never say in a head office meeting, and I turn that into something you can act on.
HOW I HELP
Support built around what your owners actually need
START HERE
The Listening Review
I talk to your owners and find out what's really going on: what's working, what's stuck, and what they need from you. You get a clear findings report and a practical plan.
THE MOMENTUM METHOD™
Owner development programmes
Group coaching, workshops and 1:1 support over several months, moving owners from running the business to leading it. Built around what your review tells us.
CONFERENCES & OWNER DAYS
Speaking and workshops
My keynote, The Owner Effect, plus workshops on difficult conversations, breaking through the ceiling, operator to leader, and recruitment and retention.
I also offer 1:1 support for individual owners who've stalled, lost confidence or got stuck, with honest insight into who can be turned around.
How we'd work together
1. A conversation
You tell me what you're seeing in your network and what keeps you up at night.
2. Listen
I hear from your owners directly, so we're working from what's real, not assumptions.
3. A clear plan
Support shaped around what your owners need, sized to your network and budget.
4. Deliver and review
We do the work, then look at what's changed, owner by owner.
FROM OWNERS I'VE SUPPORTED
What changes when an owner starts leading
From doing the care calls to leading the team
When Dawn came to me, her care business was stalling. She was avoiding the big leadership decisions and still doing care calls herself. We started with her, then built a plan across strategy, marketing, people and finance.
Today: turnover up 60% year on year, new premises, a registered manager leading the team, and Dawn works normal hours. She's even had a holiday.
"Starting my own business felt overwhelming, and I wasn't sure whether I had what it took. Michelle gave me the confidence, support and encouragement to take the leap and keep moving forward. We're now going through our very first CQC inspection, and I couldn't be prouder of how far we've come."
Jane Carolan
Managing Director, GoodOaks Homecare Cheshire
"Michelle has helped me gain a much better understanding of my business, identify opportunities for growth, and given me the confidence to make positive changes. You couldn't ask for a more dedicated, supportive, and knowledgeable mentor."
Elena Mlajiceanu
Managing Director, GoodOaks Homecare Mid Sussex
Questions franchisors ask me
Do you only work with care franchises?
No. Much of my experience is in care and service franchising, but the challenge is the same in any sector: owners who've outgrown the way they lead. The trap doesn't care what you sell.
Does this replace our own support team?
No. I work alongside your team. Because I'm independent, owners often open up to me in a way they won't with head office, which gives your team better information to work with.
Will owners speak honestly?
Yes. In a Listening Review I share themes and patterns with you, not who said what. That's what makes owners comfortable being honest.
How much does it cost?
It depends on the size of your network and what you need. After our first conversation I'll send you a clear proposal with options, so you can choose what fits.
Where do you work?
I'm based in Dorset and work with networks across the UK, in person and online.
Let's talk about your network.
Thirty minutes. Tell me what you're seeing, and I'll tell you honestly whether and how I can help.